The other day I was watching an episode of The Profit. The owner had a product line for Fly Fishing. Anyway, his office manager was asked by Marcus what she would like her role to be in the business and she said she’d like to head up sales.
I thought that was interesting because most people say they can do anything in their business but sell. As a matter of fact, most claim to hate selling.
Take a look at this video. You see Jules handling a “sales” situation (she gets much better as the episode goes on.) More on that later.
But what if I told you that anyone in any business or job at one time or another engages in selling? Think about it you must sell your products, your services, and yourself to get ahead in the world. That’s just the way things are. The good news is that you don’t have to sell yourself out to start selling professionally right now. All you have to do is know your products and services.
Keep studying your audience, the problems you solve, your solutions, and your industry. Every single day, you want to increase your knowledge in these areas. The more you know, the less anxious you’re going to feel about answering questions when it comes to your business etc.
If you’ve built out your sales and marketing funnel and are doing what it takes to drive traffic to your landing pages, build your email list, and grow your brand, the fact is sales will happen. You’ve studied your audience, you’ve developed products and content based on the knowledge you’ve gained so now you can truly just keep moving forward and know that sales will happen.
Control Your Own Story
Own your story. Everyone has a reason for starting a business no matter what it is. When it comes to building your branding, sharing your work, and commenting on important topics of the day based on your viewpoints (which are based on facts), you can be confident that what you share is good information that your audience wants and needs to hear from you and in a way that only you can share it.
One way to sell to people is to ask them questions that are open-ended and require them to give thoughtful answers. You’ll first want to frame things in a way that the answer is related to the question and your niche, but after that when you ask the questions, their own answers will help lead them toward your products and services.
You can also ask rhetorical questions that will stimulate curiosity or a response.
Don’t stop making offers. Offers are direct selling but think of it this way. The offers you are making are for the things your ideal audience needs. At least they should be if you’ve done your homework.
The more offers you make, the more conversions you’ll make, but you have to keep making offers every single day to really make a difference. Let your sales pages speak for themselves along with your service or product.
At some point, if you really want to be successful, you’ll need to understand and believe deep in your heart that what you are doing is a good thing. What you do is solve a problem for someone who badly needs their problem solved. If you weren’t there, they might never trust someone else enough to follow their advice. Because of that, if it’s not you, will it be someone else or no one?
You must realize that by not selling, you’re being selfish hiding what you have to offer. Looking at it from this perspective will enable you to get bolder at doing it will become more natural.
If you were to watch the whole episode of the Profit shown above you will see that as Jules progressed with her sales presentations she got much better because she listened to feedback, knew her audience and understood what to ask and offer. She was also passionate about the product.
Never underestimate the power of your passion. When you are passionate it moves you forward in ways you never thought possible because you want everyone to benefit from what you have to offer.
You can get good at selling you just need to fall in love with your product and or services.