61% of U.S. online consumers have made a purchase based on recommendations from a blog
Content marketing drives higher conversions
Content is one of the best ways to build the know, like and trust factor which makes you practice/business the logical choice
Websites that have blog content have 434% more search engine indexed pages than those that don’t publish content
Small businesses that blog get 126% more lead growth than small businesses that do not have blog content
The process is focused on targeting a clearly-defined audience that has expressed some interest in your particular type of product, service, or business.
By publishing your own engaging and useful content online, Content Marketing helps you sell your products and services without actually “selling.”
Instead of hard-selling, it allows you to deliver high-quality information to your target market that naturally progresses into them becoming a paying customer.
The best Content Marketing takes a consistent customer-centric approach. It taps into the conversation to learn what matters most to your existing and potential customers. It then provides engaging content focused on those interests, needs, wants, pains, concerns, and questions.
As a result, you can expect to generate hot, targeted leads on auto-pilot
Build credibility and authority by educating your target market
Align your customer’s and prospects’ needs with those of your business
Drive your target market to the logical conclusion of doing business with you
Content Marketing is one of the most critical segments of an overall integrated online marketing strategy designed to identify, target, engage and convert new customers
Increase your search visibility on Google, Yahoo, Bing and other search engines
Increase engagement and influence on the most prominent social media platforms, including Facebook, Google+, YouTube, Twitter and Instagram
Improve the reach of your content so that it connects with your target audience while their researching information related to your industry online.
Research topics your potential patients/customers or look for and create content based on those topics
As a team of experienced, knowledgeable Content Creation and Marketing experts we position you and your business/practice as the logical choice for your services
We can create the content for you and leave the marketing to you or we can handle the whole process so you can attract, engage and convert more leads into customers.